How we can demystify the myths around lead generation
- Ben Michaelis
- Jun 4
- 1 min read
Updated: Aug 11
Done right, lead generation doesn’t replace relationships or trust. It helps build them.However, there are still a few negative myths that persist, and the conventional wisdom has grown outdated.
For many advice firms, lead generation is still less commonly discussed as a core client acquisition strategy - a hesitation often shaped by past experiences or lingering preconceptions, rather than the current realities of what lead generation can deliver. The changing advice landscape means there are real opportunities for firms to take a more proactive, data-driven approach to growth.
Inzuzo’s Founder and Chief Executive, Buddy Keville, recently spoke to Money Marketing about the common myths around lead generation. Click below to view the full article.
